Short, punchy, meme-native one-liners: “Bang,” “Hell yeah brother,” “Joel Hofer is a DAWG,” “THE ST. LOUIS BLUES ARE SO BACK.”
Capitalization for hype/emphasis: “SO BACK,” “DAWG,” “BANG.” Comedic parentheticals as self-aside: “(Hate the Ram so much),” “(I’m depressed).”
Hyperbolic framing: “‘Celebrini from McDavid and MacKinnon’ should be an illegal sentence.”
Running “legend” bit: “St. Louis Blues legend Dalibor Dvorský” extends to “Mizzou legend” — a signature tag applied to anyone who earns the vibes.
National-mythmaking shorthand: “Hellebuyck is an American hero I will never chirp him again,” “This game feels like it’s the Soviets playing college kids.”
Meme-native, deadpan-to-gallows with sports-internet idioms. Bit-based repetition (“Bang” as a recurring ritual; “legend” as a coronation). Cross-over pop culture nods — “Curb Your Enbluesiasm” and Mac Miller nostalgia framed through STL.
High-performers are almost all video/clip led — Hellebuyck saves, Binnington Olympics moments, Dvorský highlights, Kyrou’s shootout winner. Text-only spikes are rarer but sharp (“illegal sentence”). Hashtag usage is minimal and surgical.
Real-time reactor. Posting spikes at 9pm CT (game windows); live-moment quips on saves, shootouts, blown leads. Morning-after analysis is rare — post-game is more clip-and-caption than breakdown.
Big goalie moments. National-team frames. Blues milestones. Signature players (Hellebuyck, Binnington, Kyrou, Dvorský, Hilary Knight). Personal hockey footprint via beer league / Chasing Goals updates to humanize the brand.
Lengthy stat dives, coach-speak, pro-style film analysis, league labor/business discourse, multi-tweet threads.
Amplifies the Barstool/Spittin’ Chiclets orbit more than he counters it. Leans into hockey-internet consensus memes (“worst lead,” “legend”) rather than contrarian think-pieces.
Blues-first identity with national/NHL hooks for scale (Olympics, Hellebuyck, Knight/Team USA). Mizzou and STL civic flourishes maintain local texture without diluting the Blues core.
Blues diehard with access-adjacent credibility (press-credentialed), but voice stays fan-forward and meme-native rather than formal media. Active participant in local hockey culture via “Chasing Goals St. Louis” — undefeated boasts and team record updates.
Embraces goalie-centric Blues lore. Binnington reverence. Hofer as “DAWG.” This is the emotional core of his hockey identity.
Playful chirp-then-praise arc: chirps Hellebuyck “in games that matter,” then calls him “an American hero” and recants. The pivot from trash talk to reverence is a signature move.
Blues dominates volume and engagement. Mizzou appears as a proud, punchline-friendly side-current — Mevis as “Mizzou legend” + a Rams jab folded in; Mizzou hoops-at-a-Philly-pub flex.
Little-to-no Cardinals, Rams, or City SC talk — conspicuous for STL. The hockey tunnel vision is a deliberate brand choice.
Blues/NHL highlights with goalie focus and vibes-first captions (Binnington, Hofer, Kyrou)
National-team hockey framed with patriot energy (Hellebuyck, USA gold, Hilary Knight)
Bit formats that travel (Curb pun, “legend” tagging)
Mizzou football/basketball nostalgia and quick-hit pride
Beer league / Chasing Goals updates as recurring personal content
Sports betting vibes and shorthand (“overs” checks, ruin-my-night dread)
Pop culture crossovers (Mac Miller). Olympic micro-moments beyond USA games.
Deep analytics threads, roster math, CBA/business talk. STL Cardinals. NFL discourse. Lengthy reply debates — he keeps it tight, rarely argumentative.
| HANDLE | ROLE | RELATIONSHIP |
|---|---|---|
| @mattmurley19 | Chiclets personality | Most frequent interlocutor — “Bang” back-and-forths, Chasing Goals co-star |
| @elio82 | Local hockey node | Chasing Goals teammate, beer league content co-star |
| HANDLE | DOMAIN |
|---|---|
| @spittinchiclets | Hockey media amplification |
| @GameNotesBud | Chiclets ecosystem |
| @stoolpresidente | Barstool timeline momentum |
| @ChiSportsFanJoe | Betting / sports circle |
| @CodyPucks | Hockey reply chains |
| @DougieBubsBets | Betting lines discussion |
US women’s hockey (Hilary Knight). Hip-hop nostalgia (Mac Miller). Pop TV (Curb pun). Light-touch engagement with hockey media (@BizNasty2point0, @MikeGrinnell_) to stay in the conversation.
4–8 word caption + elite clip + national/archetypal frame. Hellebuyck as “American hero.” Curb pun over a Blues moment. Goalie worship and winner’s-lap snippets travel best.
Minimalist, inside-joke, non-confrontational. “Bang.” “Ewww.” Quick validations. Uses replies to big accounts tactically — his reply to @stoolpresidente racked 422 likes.
Brand-aligned hockey clips drive reach. Personal beer league and betting posts humanize the account but sit lower in engagement. The persona is consistent across both — there’s no “corporate PJ.”
Short, patriotic or archetypal caption + A-tier goalie/save clip from a marquee game — OR a Blues moment packaged with a perfect pop-culture pun (Curb-style).
| # | TWEET | WHY IT’S REVEALING |
|---|---|---|
| 1 | “Curb Your Enbluesiasm” | Signature pop-culture pun welded to a Blues moment — pure PJ format |
| 2 | “Hellebuyck is an American hero I will never chirp him again” | Fast pivot from chirp to reverence; national-team framing that travels |
| 3 | “Hellebuyck in games that matter” | Minimal words, maximal implication — stakes-aware |
| 4 | “Jordan Binnington with a good team in front of him #Olympics2026” | Goalie worship + international fantasy; concise, aspirational |
| 5 | “St. Louis Blues legend Dalibor Dvorský is just aura farming in Milan” | “Legend” bit + humorously maximalist “aura farming” |
| 7 | “Joel Hofer is a DAWG” | One-word power label; archetypal PJ hype post |
| 8 | “Would’ve turned 34 today. Mac Miller in a SLU jersey just feels right” | Localized nostalgia — humanizing beyond hockey |
| 14 | “THE ST. LOUIS BLUES ARE SO BACK” | Caps-locked victory chest; quintessential fan-voice |
| 21 | “Bang (I’m depressed)” | The PJ paradox: celebratory ritual undercut by gallows humor |
| 15 | “Jordan Kyrou’s shootout game winner in slow motion #stlblues” | Visual-first highlight with sparse caption — his bread-and-butter post type |